Social Media at University of the Pacific

Prior to executing strategy for organic and paid social media on the flagship University of the Pacific channels, I grew the Enrollment-owned channels, ultimately resulting in a merger to have a unified approach in representing the University’s brand and Enrollment Strategy’s priorities.

Flagship Social Media

The strategy behind the six flagship social media channels is to strengthen Pacific’s reputation, generate awareness and maximize engagement while continuing to convert prospective students throughout the enrollment funnel.

Since taking over social media direction for Pacific’s Enrollment channels in March 2020, my strategies for Instagram, TikTok, Facebook and YouTube resulted in growth that was scalable and consistent.